Unibet Bets on Bingo Using Software from Parlay Entertainment

Unibet Group plc has been listed on Stockholmsborsen’s O-list since June 2004. As the inventor and patent holder of Internet bingo(1), Parlay is the first company in the world to develop and deploy a commercial Internet bingo product. Bingo gives us the opportunity to reach out to new demographics and broaden our customer base as well as the opportunity to cross-promote bingo with our existing suite of products,” said Petter Nylander, CEO Unibet.

More information about Unibet Group plc can be found on www.unibetgroupplc.com

About Parlay Entertainment

The addition of Unibet strengthens Parlay’s multi-national customer base. Unibet provides services in 20 languages and has initially launched Unibet Bingo in Swedish, with other languages to follow. The company is one of the largest privately-owned gambling operators in the European market and provides services in 20 languages through www.unibet.com. Some of the world’s best-known brands use Parlay Bingo solutions, including Virgin, Yahoo! and MSN.

Unibet Bingo uses Parlay’s new Swedish Variant Bingo software, featuring the five-part game popular in bingo halls throughout Sweden.

Founded in 1997, Unibet offers a comprehensive range of online gambling products including sports betting, live betting, casino, poker, lotteries and soft games. Moving forward, Unibet will benefit from Parlay’s multilingual capabilities as it deploys its bingo offering in other countries.”

(1) United States Patent No.

Parlay Entertainment Inc. Readers are cautioned not to place undue reliance on forward-looking statements as a number of factors could cause actual future results, conditions, actions or events to differ materially from the targets, expectations, estimates or intentions expressed in the forward-looking statements.

“We’re pleased to launch Unibet Bingo which will further broaden our ‘moneytainment’ offer. More brand name companies use Parlay’s leading technology than any other software company in the Internet bingo industry.

The TSX Venture Exchange does not accept any responsibility for the adequacy or accuracy of this release.

Parlay Entertainment Inc. (TSX VENTURE: PEI), the world’s leading supplier of Internet bingo solutions, is pleased to announce that Unibet has added Parlay-powered bingo to its offering of online games. Unibet is a member of the EBA, European Betting Association and is certified by G4, Global Gaming Guidance Group. that are forward-looking. Unibet is one of the largest privately owned gambling operators in the European market with more than 1.3 million customers in over 100 countries. Parlay Bingo is available in both 75-number and 90-number versions and is complemented by a full suite of lottery and casino games. The addition of online bingo is part of Unibet’s long-term strategy to broaden its product range beyond sports betting.

This document may contain statements about expected future events and/or financial and operating results of Parlay Entertainment Inc. Unibet’s activities are licensed in the UK and in Malta.

“Online bingo continues to expand into countries that have a strong tradition of land-based bingo,” said Andrew Branscombe, Vice President of Sales for Parlay Entertainment. Our multi-player, multi-platform technology is used to power more online bingo sites than any other software provider in the world. Registered users can access the game through the Unibet gaming portal at www.unibet.com.

About Unibet

Parlay has an eight year proven track record built on the success of our clients: In 2005, more than 2.8 million players wagered nearly $2 billion USD on gaming websites that use Parlay software. “With its large, international player base, Unibet is an ideal partner to bring this popular form of entertainment to new markets. There is significant risk that predictions and other forward-looking statements will not prove to be accurate. Parlay is headquartered in Oakville, Canada with offices in Bridgetown, Barbados and Valletta, Malta.

Unibet was founded in 1997 and is an online gambling company with its headquarters in London. 6,585,590 “Method and system for operating a bingo game on the Internet”, with other Patent applications pending in other countries.

For more information on Parlay solutions and services, please visit our Web site at www.parlaygroup.com

OAKVILLE, ONTARIO (Market Wire) –

. is the world’s leading developer and dominant licensor of Internet bingo solutions. Today, Unibet has more than 1,340,000 customers in over 100 countries. By their nature, forward-looking statements require the Company to make assumptions and are subject to inherent risks and uncertainties

Joshua P. Igo

Joshua P. Igo

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